With over approximately 63,000 searches on Google a second according to the latest data, it is clear that plenty of people are using the search engine to find products and services; perhaps the products and services that you have on offer. What is also obvious is the intense competition with competitors to ensure that customers are finding your website instead of theirs. Getting found on a search engine has never been more competitive.
While getting found on search engines is important, you need to make sure that your website is both pretty and practical. If it isn’t, a competitor with a prettier and more practical website will be taking traffic and customers from you.
We have a few tips for ensuring your website appeals to potential customers finding your website for the first time. Read on to find out more!
Web Design North Yorkshire: Clean design is essential
Did you know that a user will visit your website expecting to find what they are looking for within mere seconds? If your website does not have a clean design where visitors can quickly find what they are looking for, it won’t take them long to leave.
A clean design allows you to best demonstrate what it is your business is about. It allows you to promote your services and products more effectively.
Just think, if you went to a website you hadn’t visited before that was advertising this, that and the other, how would you know what they actually do, or what they specialise in? Keep your website design clean, with plenty of empty space. Keep your users interested!
Design with navigation in mind
Usually, a website is much more than just a home page. A home page is normally an introduction to a website and a business, not the only page you want your customers to visit. With that in mind, it is important that you ensure navigation is easy for the users of your site.
Difficult navigation is a quick way to get people leaving your website, which is exactly what you don’t want. A successful website keeps customers on a website until the consumer has what they need; it doesn’t send them away.
Poor navigation can lead to a high bounce rate. A high bounce rate can impact your search engine optimisation activities negatively, so it is something you need to avoid. Basically, ensure that your customers can navigate your website easily!
Web Design North Yorkshire: Present important, useful information
The majority of individuals using the internet will be looking for information in some form. That means that it is your responsibility to present important and useful information on your website that will be of value to your consumers.
Ensuring your website is full of information that is beneficial to your users can help you to portray yourself as an industry leader. Also, information that Google recognises as useful to users will rank higher than the information that Google determines to be useless. Ranking highly on search engines guarantees more customers for you, so ensure your content is on point.