As part of the Aramark group, Aramark Freshers already had some graphics and brand assets that our design team had to incorporate to ensure consistency with the other elements of Aramark as a whole. However, our design team has full reign to create a colourful and lively website that would appeal to the university student target audience they had.
Ensuring that brand identity was applied consistently, our design team worked on multiple page designs based on the information provided by the Aramark Freshers team. After a period of refinement, our coders set to work on creating this very visual website on the WordPress content management system. One of the main advantages of the WordPress CMS is that it is very easy to update websites after launch, which made it the perfect option for Aramark Freshers when considering their ambition to regularly update their website with new recipes and health plans.