Writing content for a website isn’t as scary as you may think. Although it may seem a daunting task, you’re simply putting what your business does down in words. Visitors to your website are looking for information on services you offer or products that you sell. They make quick decisions based on the information you provide so your copy needs to be persuasive and to the point.
We want your website to be as successful as possible, so we’ve put together our top tips to make writing your website copy as simple as possible.
Know your audience
It’s important to know who you are trying to reach. Before you start typing away it is important to ask yourself who is my primary audience?
You might know a lot about the topics your website content covers, but you need to keep in mind that your customers might be far less informed. Using accessible language will help you come across as approachable and open—just what you want to convey to potential customers.
Attention grabbing headlines
If you didn’t know it by now, strong headlines are the centre of all things content, especially on your website.
Eye-catching headlines help to break up large sections of text and provide bite size pieces of information. Headlines make text scannable for readers, if they can’t find what they’re looking for easily they’ll move on.
We’re taking our own advice and using them in this post!
Consumers’ average attention span is now 7 seconds – 2 second less than a goldfish. (this is 4 seconds shorter than it was in 2000).
Use bullet points
Bullet points are a great way to break up large sections of text. It’s also a great way to make your copy easy to skim as most web users will scan a page to find a specific piece of information. Why do bullet points work?
- Attract attention
- Group all of your key points together
- Quick and easy way to provide content
- Reader friendly
Research your industry
Have a look at what your competitors are doing. This is always a great starting point, it gives you an idea of what content needs to be included, styles that work for your industry and most importantly you get to see what you like and don’t like.
Don’t over complicate things
Keep things simple and avoid lengthy sections of copy that are jargon heavy. People want to be able to skim over the copy easily and pick out the information relevant to them.
Write for people and not search engines. Keep sentences easy to read and paragraphs to 100 words or 4/5 lines.
The web is for everyone—not just technical experts. So, make sure information is understandable for people not familiar with your industry and avoid insider language.
In today’s information-saturated world, visitors to your website are likely to be impatient. If they can’t quickly find what they want, they’ll move on. They’re often sceptical of anything that sounds too much likes sales talk and simply want content that is honest and easy to read.